Setting Up a 3-Step Funnel

A 3-step funnel routes the visitor through three pages before the final conversion:

Ad → Advertorial (Lander) → Quiz (Offer slot #1) → Sales Page (Offer slot #2)

How We Do It at Acentecom

Voluum's native "path" structure gives you one Lander slot and multiple Offer slots. To build a 3-step funnel, we use a small trick:

• Step 1 goes into the Landers section (the advertorial)
• Step 2 goes into the Offers section as the first offer (the quiz page)
• Step 3 goes into the Offers section as the second offer (the actual sales page)

The key is that the lander is configured with 2 CTAs, which generates two numbered Click URLs. These are then split across two pages:

• /click/1 lives on the Step 1 page (the advertorial) → routes visitor to Step 2 (Offer 1, the quiz)
• /click/2 lives on the Step 2 page (the quiz) → routes visitor to Step 3 (Offer 2, the sales page)

The Click URLs both come from the lander's Tracking tab, but they're physically placed on different pages — one click per step.

Real Example

Here's how one of our 3-step paths is wired:

Slot	Entry	Role in Funnel
Lander 1	Global - Advertorial - Ledisa GLP-1 - Adv 20th Mar #1 - click/1	Step 1 — pre-sell advertorial
Offer 1	Global - Quiz 18p - Ledisa GLP-1	Step 2 — quiz page (acts as a second lander)
Offer 2	Global - Ledisa GLP-1 Sales Page qm3 - 1/3/6 w/Quiz Results - Monthly Recurring	Step 3 — final sales page

Path name: 3-step Path

Step 1 — Create the Advertorial Lander with 2 CTAs

This is the only setup that differs from a regular lander.

1. Go to Landers → Create (don't duplicate an existing 1-CTA lander — it's cleaner to make a fresh one)
2. Fill in Workspace, Country label, Name, Lander URL as usual
3. In the Tracking tab:
   • Pick the tracking domain for the brand
   • Set Number of CTAs to 2 — this generates two separate Click URLs:
     • https://[tracking-domain]/click/1
     • https://[tracking-domain]/click/2
   • Copy both
4. Save

Lander must be new, not duplicated

Create the 3-step lander from scratch. Duplicating a 1-CTA lander sometimes keeps legacy click-URL config that breaks routing. Start fresh and set Number of CTAs = 2.

Place only /click/1 on the advertorial

Only Click URL #1 goes on the Step 1 (advertorial) page — this is what routes visitors from the advertorial to the quiz:

<!-- Advertorial CTA — routes to Step 2 (quiz) -->
<a href="https://[tracking-domain]/click/1">Read More / Find Out</a>

/click/2 is not placed here — it goes on Step 2 (see Step 3 below).

Step 2 — Build the Campaign Path

Open your campaign → Destination tab → add a default path (name it e.g., 3-step Path).

On the right panel for this path:

Landers section

Add one lander — the advertorial you just created:

• Global - Advertorial - Ledisa GLP-1 - Adv 20th Mar #1 - click/1
• Weight: 100 (unless you're split-testing multiple advertorials)

Offers section — in order

Add two offers in this exact order:

1. First offer = Step 2 (quiz page) — e.g., Global - Quiz 18p - Ledisa GLP-1
2. Second offer = Step 3 (final sales page) — e.g., Global - Ledisa GLP-1 Sales Page qm3 - 1/3/6 w/Quiz Results - Monthly Recurring

Offer order matters

The first offer in the list is where the lander's Click URL #1 routes to. The second offer is where the quiz page's own CTA routes to. Don't reorder them — it breaks the funnel.

Step 3 — Place /click/2 on the Step 2 Page (Quiz)

This is the part that trips people up: /click/2 lives on the quiz page, not on the advertorial.

The quiz page (Step 2) needs its own CTA that uses Click URL #2 — the one generated by the advertorial lander's Tracking tab:

<!-- Quiz page CTA — routes to Step 3 (sales page) -->
<a href="https://[tracking-domain]/click/2">See My Results</a>

When the visitor clicks this on the quiz, Voluum routes them to the second offer in the path — the Step 3 sales page.

How the numbered Click URLs work

Both /click/1 and /click/2 are generated by the lander's Tracking tab (because the lander is set with Number of CTAs = 2). But they're physically placed on two different pages:

Click URL	Lives on	Routes to
/click/1	Step 1 page (advertorial)	Step 2 (Offer 1 = quiz)
/click/2	Step 2 page (quiz)	Step 3 (Offer 2 = sales page)

This is what makes the three-step chain work — each step's CTA is the Click URL for the next step.

Step 4 — Test the Funnel End-to-End

1. Copy the campaign URL
2. Open it in an incognito window
3. Verify the flow:

Step	Expected Result
Open campaign URL	You land on the advertorial
Click the advertorial's CTA (/click/1)	You go to the quiz page
Click the quiz's CTA (/click/2)	You go to the final sales page

4. Check in Voluum that visits and clicks are being recorded at each step

📸 Screenshot — funnel-live-test.png

Capture Voluum reporting showing visits/clicks tracked across all three steps.

Common troubleshooting

• Stuck on advertorial → /click/1 is missing or wrong on the advertorial CTA (view page source)
• Quiz loads but clicking its CTA does nothing / loops back → The quiz CTA is using /click/1 instead of /click/2 — the quiz must use /click/2
• Visits show but no clicks → Tracking domain mismatch between lander and brand page. Must match (e.g., both trvl.tryledisa.com)
• Everything skips to sales page → Offer order is reversed in the path; quiz should be Offer 1, sales page Offer 2