Reading Campaign Data

After you've set up a campaign, you need a quick sanity check to confirm it's actually tracking. This page is the short version — just enough to verify the plumbing works.

Quick Sanity Check

Once traffic starts flowing to the campaign:

1. Open the campaign in Voluum (click it in the Campaigns list, or Drilldown from the campaign row)
2. Look at the top summary row or the Offers / Landers / Paths tabs
3. Check three things:

Metric	What It Tells You	When to Worry
Visits	Traffic is reaching Voluum	If 0 after 10+ minutes of live traffic → tracking URL in the traffic source is wrong
Unique clicks	Visitors are clicking through the lander to the offer	If visits > 0 but clicks = 0 → {clickurl} is missing on the lander CTA
Conversions	The offer is firing the postback	If clicks > 0 but no conversions after a reasonable window → postback not wired / wrong vlmcid

Live Events tab

The Live events tab (top of the campaign view) shows clicks and conversions in real time as they happen. Best tool for sanity-checking a fresh campaign — fire a test click and watch it appear within seconds.

Real Example — Offers Tab for a Live Campaign

Opening APPlovin - United States - Quiz US - Ledisa GLP-1 → Offers tab:

Offer	Visits	Unique Clicks	Conversions	Revenue
Ledisa GLP-1 Sales Page qm3 - Monthly Recurring	20,137	1,020	66	$7,523.60
Ledisa GLP-1 Sales Page qm3 Email Collect	7,534	324	17	$1,903.76
Ledisa GLP-1 Sales Page qm3 - 1m/3m/6m Recurring	2,896	112	5	$287.27
Ledisa GLP-1 Sales Page qm3b - 1/3/6 Monthly	0	0	0	$0.00
Ledisa Balance Sales Page qm3	0	0	0	$138.93

Things to notice:

• Visits > 0, clicks > 0, conversions > 0, revenue > 0 → tracking is working
• Offers with 0 visits are either disabled (weight 0) or haven't been reached yet — check path weights if expected to see traffic
• Suspicious visits ~2.5% → Voluum's bot filter is catching a small number, normal range

Drilling Down

The top nav inside a campaign has tabs for different views:

Tab	What It Shows
Offers	Per-offer performance — which sales page is converting best
Landers	Per-lander performance — which quiz/advertorial drives most clicks
Paths	Per-path performance — which funnel (standard vs email collect) wins
Country / Devices / OS / Browsers	Demographic breakdowns — useful for spotting GEO or device issues
Live events	Real-time stream of clicks and conversions — sanity check
Variables	Traffic source variables (ad ID, creative, placement) — find winning creatives

Common Red Flags

Symptom	Likely Cause	Where to Look
Visits = 0	Campaign URL wrong in traffic source, or traffic not running	Check traffic source dashboard, confirm Campaign URL
Visits > 0, clicks = 0	{clickurl} missing on lander CTA	Lander → Tracking tab → verify Number of CTAs set; then view lander page source
Clicks > 0, conversions = 0	Postback broken, ?vlmcid={clickid} missing on offer URL	Offer → General tab → verify offer URL ends with vlmcid={clickid}
Conversions but revenue = $0	Postback not sending payout	Check brand platform's postback payout field
Visits >> traffic source clicks	Redirect loop or double-counting	Check campaign URL setup, retest in incognito

Fire a test click

Best way to verify everything works: copy the Campaign URL, open it in an incognito window, click through the funnel end-to-end, and watch it appear in Live events within seconds.

End-to-End Test with a Test Purchase

To confirm conversions are tracking (not just clicks), run a full test transaction:

1. Copy the Campaign URL and open it in an incognito window
2. Click through the funnel like a real user — advertorial → quiz → sales page
3. At checkout, use a test card number (e.g., 4242 4242 4242 4242 or 0000 0000 0000 0000 depending on the payment processor — check with the brand dev team for the current test card)
4. Complete the purchase

Within seconds to minutes you should see:

• +1 Visit on the campaign
• +1 Click (if you passed through a lander)
• +1 Conversion with the correct revenue value attributed
• The event appears in the Live events tab
• The conversion shows up in the Offers tab under the right offer

If the conversion doesn't appear

• Wait 1–2 minutes — postbacks are usually instant but can lag slightly
• Check the Conversions tab in the campaign — sometimes it's logged there but not yet rolled up into the Offers totals
• If still nothing: postback is broken → check the offer URL ends with ?vlmcid={clickid} and that the brand platform's postback is firing to Voluum's postback URL

Clean up test conversions

Test purchases count as real conversions in reports. Note their timestamp / clickid so you can filter them out later, or use the Conversions tab to delete them if needed.