Creating a New Campaign

Follow these steps to create a Voluum campaign from scratch.

💡 Shortcut — Duplicate an existing campaign

The fastest way to create a new campaign is to duplicate one that already works. From the campaign list, select a similar campaign and click the "Duplicate" button in the top toolbar. Then just update the campaign name, traffic source, and destinations.

Use this whenever you're running the same funnel for a new traffic source, GEO, or test variant.

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Step 1 — Open the Campaign Creator

1. Log in to your Voluum dashboard
2. Click the "Create" button (top-left, above the campaigns table)

Step 2 — Choose Your Campaign Setup Type

Voluum will show a modal with three setup options:

Option	What You Get	When to Use
Quick	Ready-to-go campaign. One destination (offer) or simplest two-step funnel (single lander + offer).	Only when you need a fast single-offer campaign with no testing.
Simple	Two-step tracking funnel with multiple landers & offers.	When you need basic split testing but no advanced routing.
Advanced ⭐	Two-step tracking funnel, multiple landers & offers, AI traffic management, condition-based redirects and more.	Recommended default — unlocks split tests, rule-based paths (e.g., California split, non-organic redirect), and all advanced features.

Pick Advanced

Always choose Advanced unless you have a specific reason not to. It gives you access to split testing, rule-based paths, and AI optimization — the features you'll likely need as the campaign grows. There's no downside to starting with Advanced.

Step 3 — Choose a Workspace

Select the workspace that matches the brand you're running the campaign for. Workspace is required — the form will show an error until you pick one.

Currently available workspaces at Acentecom:

Workspace	Brand
Celmor	Celmor brand campaigns
Cleantra	Cleantra brand campaigns
GL-ME	GL-ME brand campaigns
Ledisa	Ledisa brand campaigns
Serabel	Serabel brand campaigns
Wellanova	Wellanova brand campaigns

WARNING

Pick the correct workspace — it determines reporting scope, access permissions, and domain settings for the campaign. Campaigns in the wrong workspace are a pain to move later.

Step 4 — Name Your Campaign

Acentecom uses a consistent naming convention across all campaigns so they're easy to filter, report on, and identify at a glance.

Format

[Traffic Source] - [GEO] - [Campaign Type / Angle] - [Brand Product]

For Google Ads include the sub-type (Search/Display):

Google Ads - Search/Display - [GEO] - [Angle] - [Brand Product]

Real examples

Name
Facebook - United States - Quiz US - Ledisa GLP-1
Google Ads - Search/Display - United States - Comparison US - Cleantra Oregano
Taboola - United States - Ledisa GLP-1 - MIG - MAIN | PD

Conventions

• Traffic Source: APPlovin, Facebook, Google Ads, Taboola, etc.
• GEO: Full country name (United States, Global, etc.) — not country codes like US
• Angle / Type: Quiz US, Onbrand Women, Comparison US, Comparison w/[Competitor], etc.
• Brand Product: Ledisa GLP-1, Cleantra Oregano, Cleantra Astaxanthin, Serabel Balm, ParaVanish, etc.
• Variants: Add V1, V2, V3b, (based), or a date (25th Mar 26) at the end for test variants
• Separators: Always use - (space-dash-space) between segments

Consistency matters

Match the exact wording used by existing campaigns in the same workspace. If other campaigns say Comparison US, don't write Comparison - US or USA Comparison. Inconsistent naming makes reporting and filtering a nightmare.

Optionally add tags for additional filtering (vertical, test phase, etc.).

Step 5 — Select the Traffic Source

1. Choose your traffic source from the "Traffic source" dropdown (Facebook, Google Ads, Taboola, APPlovin, etc. — they're already set up in Voluum)

Step 6 — Choose Campaign Type: Redirect vs Direct

Voluum offers two tracking methods:

Type	How It Works	When to Use
Redirect ⭐	Visitor clicks your ad → hits Voluum's tracking URL → gets redirected to your lander/offer.	Default for everything — Facebook, APPlovin, Taboola, and most traffic sources.
Direct	Tracking happens via a JavaScript tag on your lander. No redirect, the user lands directly on your page.	Google Ads only — Google's policies don't allow redirect-style tracking URLs on the destination.

Rule of thumb

Always use Redirect — except for Google Ads, which requires Direct.

Google Ads flags redirect URLs as a policy violation, which can get your ads disapproved or account suspended. For every other traffic source (Facebook, APPlovin, Taboola, etc.), use Redirect.

Step 7 — Configure the Destination Tab

Switch to the Destination tab. This is where you build the traffic flow — which landers and offers get shown, in what order, and under what conditions.

7a — Choose Flow vs Path

At the top of Destination, pick the Campaign destination type:

Option	Use
Path ⭐	Define the funnel inline inside this campaign (default choice).
Flow	Reuse a saved Flow template across multiple campaigns. Use "Load paths from flow template" if you already have one.

7b — Set the Default Transition

Default transition in path controls how visitors move between steps (Ad → Lander → Offer):

Mode	When to Use
302 ⭐	Standard temporary redirect — works for most cases.
Meta refresh	Use when you need to pass referrer data through.
Double meta refresh	Stricter referrer masking.
Direct	No redirect between steps — for Google Ads campaigns.

7c — Add Default Path, Landers, and Offers

1. Under Default paths, click "Add default path" (one is auto-created — "New path")
2. Select the path on the left — the right panel shows its settings
3. Path Destination: leave as "Landers & Offers" (or pick "Offers only" for a direct-to-offer funnel)
4. Transition to offer: usually 302 (matches the default above)
5. Click "Add lander" to attach a lander — see Setting Up Landers
6. Click "Add offer" to attach an offer — see Setting Up Offers
7. Adjust weights (100 = 100% traffic). For split tests add more landers/offers — see Split Testing

With Advanced mode

Because you chose Advanced in Step 2, you can also:

• Enable Traffic distribution AI (Weight optimization / Smart rotation) to auto-optimize winners
• Add Rule-based paths via "Add rule" (e.g., California split, non-organic redirect) — see Rule-Based Paths

Step 8 — Configure the Tracking & Automizer Tab

Switch to the Tracking & Automizer tab. Just pick the tracking domain — nothing else needs to be changed here.

1. Select your tracking domain from the dropdown
2. Leave every other field at its default — no other changes required

INFO

Voluum auto-generates the Campaign URL from the domain you pick. You'll copy it in the next step.

Step 9 — Save and Use the Campaign URL

1. Click "Save" to create the campaign
2. Paste the Campaign URL into your traffic source as the ad destination / tracking link
3. Fire a test click to verify traffic is flowing correctly

Next Steps

Your campaign is now created. Continue with:

• Setting Up Offers — if you haven't already
• Setting Up Landers — if you haven't already
• Split Testing — take advantage of Advanced mode
• Rule-Based Paths — GEO routing, bot filtering, etc.